Homemade with love · Small batches
Clean, homemade healthy treats that taste amazing and feel even great too. Gluten-free, dairy-free, and no artificial sweeteners! Made with real ingredients you can read and trust.
Our story
Hoodies Goodies started in a home kitchen with one simple belief: a treat should make you feel good before, during and after. No mystery ingredients, no weird aftertaste, no compromise on flavor.
Everything is baked fresh in small batches in my own kitchen. Whether you're counting macros, eating clean, or just want something delicious to grab on the go, these are snacks the whole family can enjoy.
I'm Hoodie, the founder. One of my favorite things in the world is going upside down: headstands, handstands, hanging from a bar. It's exactly why the logo looks the way it does, and it's at the heart of everything I make. Flipping your world around gives you more than a rush. Every time you do something you thought was impossible, you open new pathways in your brain that gently remind you that you can do the hard things in life too. It's wonderful for your circulation and lymphatic flow as well, helping your blood move freely through your body.
You'll usually find me at the beach gym most mornings and evenings, upside down and handing out snacks. I'm on a mission to get everyone to flip their perspective, so don't be surprised if the first thing I ask is, "have you been upside down yet today?"
Why Hoodies Goodies
Snacks that satisfy your cravings, fuel your body, and let you feel great about every single bite.
No fads, no deprivation. Just balance, food that lets you move with joy and snack with joy.
Made to actually fill you up and keep you on track, perfect pre or post workout fuel, or a treat without the crash.
Clean, simple labels filled with real, quality ingredients you can read and feel good about.
Ready-made boxes
Hand-packed selections of our most-loved goodies. Want to add or swap something? Just say the word and we'll make it yours.
Want to add, substitute or build your own? Message me to customise
À la carte
Prefer to mix your own? Here's everything in the kitchen. Order any of it on its own or fold it into a box.
Not sure where to start? The Chocolate Lovers box is our most ordered. Or message me for events, cafés and hotels.
Train with me
Beyond the kitchen, I coach fitness sessions built around one idea: the sweet spot where play and challenge meet. That is where you master the things you want to learn, overcome what once felt impossible, and prove to yourself that you really can do anything.
It is also where the fun lives. I'll help you find play and joy in every movement, whether that is your first handstand, hanging from a bar, or simply going upside down. So, have you been upside down yet today?
Getting your goodies
Collect your order in person, fresh and free of charge.
Fridays · 12 to 2pm*Prefer it brought to your door? Delivery across Tel Aviv for a small fee.
Tel Aviv area*Pickup hours being finalised, confirm your slot when you order.
Your turn
Tried the goodies? Tell us what you think. Your feedback shapes what we bake next, and your words might just end up right here.
“Genuinely can't believe these are clean. The dark chocolate with tahini is unreal.”
“The Chocolate Lovers box didn't survive the weekend. Ordering again!”
Tell us what you'd love to see next and we might just make it.
Say hi
Ready to order, planning an event, or just have a question? Reach out, I'd love to hear from you.